Hiiii Friend!
We gotta talk about something BIG—words. And no, not the vocab flashcards you’ve been cramming for your next quiz. I’m talking magic words—the ones that actually change how people see you (and how you see yourself). This is the secret sauce from Wharton professor Jonah Berger’s book Magic Words.
Whether you’re grinding out a killer essay or navigating a friend situation, words make all the difference. And trust, once you start using these word-power hacks, you’ll feel way more in control of your life—both academically and socially. Let’s break it down.
1. The Power of YOU
Did you know people love hearing their own name? It’s one of the quickest ways to grab someone’s attention. But here’s the kicker: it’s not just names that get people leaning in—you does too. When you shift the focus of what you’re saying to others, they instantly feel more connected.
How to Use It:
- In speeches or writing, use you to make the reader feel personally involved. Instead of saying, “I want to help others,” say, “Imagine how you would feel if…”. Boom. Instant connection.
- In social situations? Use you strategically to show you care. “You’ve totally got this,” hits differently than “I think you’ll be fine.”
Photo by Blake Cheek on Unsplash
2. Action Words Are Your Best Friends
Bruh forget vague language! Berger’s research shows that action-oriented words drive results. Want to inspire others? Want to influence your circle? Start using verbs that pack a punch.
How to Use It:
- Replace weak words like “think” and “feel” with doers. Use words like create, drive, transform. Your writing will go from blah to wow in no time.
- When you’re hyping yourself up before that big presentation (or school dance!), say, “I’m going to own this room” instead of “I hope this goes well.” You’ll actually feel the difference.
Photo by Miguel Bruna on Unsplash
3. The Magic of “Why”
Here’s where things get real. When you want to persuade someone, never underestimate the power of why. Berger says it’s not enough to just say something—you need to back it up with a reason. Giving people the why makes them more likely to go along with your ideas.
How to Use It:
- In writing: Instead of just listing what you’ve done, tell them why it matters. “I started the Girls Who Code club because I believe everyone deserves a seat at the tech table.”
- With friends: When you’re feeling left out or frustrated, explain the why. Instead of “You’re being dry,” say, “I feel confused when you respond with low energy because I really value our friendship. Is something up?” It opens up a real convo, instead of shutting things down.
Time to Work Your Magic
At the end of the day, words are tools—powerful tools. Whether you’re slaying your apps or managing the ups and downs of high school life, the way you communicate can totally change your game. So go ahead and start applying these tricks from Magic Words to your everyday life.
You’ve got this. ✨
Let me know below—what’s one magic word you’re going to try out this week?
